PIONEERING SCOTTISH CRAFT BREWER INNIS & GUNN PAYS HOMAGE TO THE
USA
WITH THE RELEASE OF A LIMITED
EDITION ‘INDEPENDENCE DAY’ BEER
The First Beer Maker To Salute and Truly
Celebrate The Fourth of July
New York, NY – This Summer, pioneering Scottish craft beer
maker, Innis & Gunn, launches its NEW limited edition ‘Independence Day’
beer in celebration of Scotland’s centuries-old ties with the USA. Never
before has a beer maker dedicated a brew to this specific day and, as Dougal
Sharp, CEO of Innis & Gunn, explains, the brand would not exist without the
American Oak that is used to flavor the beer.
“When we first produced Innis & Gunn Original in
2003, its wonderful flavor resulted from the interaction between our beer recipe
and the American Oak in which we aged it. And the success we have
had internationally has only been possible because the USA has been the
trailblazer for craft beer for over a decade. So we owe a great deal to the USA
and we have brewed this special Independence Day beer to celebrate this.”
The lineage between the Scots and Americans go way back—
to 1776 and earlier — and the history of both countries is deeply
interwoven. It all began at the very beginning, when 21 of the 56
men who signed the Declaration of Independence were of Scottish descent
and two others had been born in Scotland, only to come to the Americas later in
life. Even America’s favorite relative, ‘Uncle Sam’, was actually based on a
real man, Samuel Wilson, whose parents were native
Scots.
Today, about 30 million US citizens can trace their descent from
Scotland. And now, just in time for the Fourth of July, the Innis
& Gunn ‘Independence Day’ beer has arrived as a summer-long toast to
Americans and Scottish Americans everywhere.
In making the Independence Day Limited Edition, Dougal gave himself a
challenge to create a beer that was both refreshing but complex - something that
would quench the thirst over a long, hot summer but that would not lose any of
the unique flavor attributes the award-winning brewer is known for.
He added: “Independence Day is quite unusual in that it marries two
characteristics: complexity and refreshment, which you don’t often find in a
single beer. So it both satisfies thirst but also has a full and
rounded flavor, which comes from the oak maturation. The taste
really evolves on the palate and we’re delighted with the result.”
The outcome is a light and fruity beer with notes of candied apple
and marzipan. The combination of biscuit malt and citrus hops tingle the palate
only diminishing after the first sip to allow the signature Innis & Gunn
vanilla and oak notes to shine through. Because of this combination of Scottish
malted barley and mouth-watering zesty American hops, Independence Day is a
great partner to BBQ dishes. Innis & Gunn Independence Day is
now available for a limited time only on US shelves and is priced at $11.99 for
a 4-pack.
Innis & Gunn Independence Day is the second Limited Edition beer
to be released in the US, following Innis & Gunn Irish Whiskey Cask which
was introduced in January and sold through the trade almost
immediately. Over the past nine years, Innis & Gunn has won an
international following for its innovative limited editions as well as the core
range of Innis & Gunn Original and Rum Cask.
Website: http://www.innisandgunn.com
Follow us on twitter
@InnisandGunnUK and join us on Facebook: Innis & Gunn Oak Aged
Beer
###
About Innis
& Gunn:
Innis & Gunn was first established in 2003 as a joint venture
with a leading drinks firm, who had approached Dougal Sharp, then head brewer at
Caledonian, to create a beer that would lend the perfect finish to a Cask Ale
Reserve whisky. The beer was too good to throw away so Innis &
Gunn (the middle names of Dougal Sharp and his brother Neil) was formed. Dougal
led an MBO in January 2008 and the business is now under private
ownership.
Innis & Gunn has two core products in its range: Original and Rum
Cask, as well as many award winning Limited Edition beers. Innis & Gunn is
available in ten countries (UK, US, Canada, Sweden, Ireland, Switzerland,
Denmark Finland, Norway and Australia) and in 17 states in the US.
No comments:
Post a Comment