Newcastle Releases Fourth Limited Edition Beer

NEWCASTLE BROWN ALE RAISES A GLASS TO ITS ENGLISH HERITAGE WITH FOUNDERS’ ALE

Newcastle Offers Fourth Limited Edition Beer, Announces Nationwide Availability for Entire Series

January 2011 – Newcastle Brown Ale, brewer of the legendary “One & Only,” today announced the release of its fourth Limited Edition brew, Founders’ Ale. Available nationwide for a limited time, this beer tips its hat to the heritage and tradition of Newcastle’s five founding breweries. The introduction also marks the expansion of all Limited Edition brews – Founders’ Ale, Summer Ale, Werewolf and Winter IPA – which are now available nationwide on a rotating basis throughout the year.

Available for the first time in the U.S., Newcastle Founders’ Ale is a full-bodied, drinkable brew with dry, hoppy and roasted flavors. The classic Bitter ale is balanced by subtly sweet aroma notes of caramel and fruit with a short, clean finish.

“The iconic five-point star on our label recognizes the five founding breweries of Newcastle, and this beer further celebrates the legend of our original, hard-working Geordie brewers and patrons,” said Charles van Es, brand director Newcastle Brown Ale. “With Founders’ Ale we are answering consumer demand by offering all of Newcastle’s Limited Editions nationally in 2012, giving everyone a chance to enjoy a bit of authentic English history.”

Brewed with premium malts and Styrian Goldings hops, Newcastle Founders’ Ale has an alcohol by volume (ABV) of 4.8 percent with 20 International Bittering Units (IBUs).

Newcastle Founders’ Ale will be available nationwide from February 2012 through April 2012 in 6-pack and 12-pack bottles priced comparably to Newcastle Brown Ale. Founders’ Ale will also be available on draught at fine pubs in select markets.

About Newcastle Brown Ale

In 1927, in the Northeast of England, Colonel Jim Porter created uniquely crafted ale with its own distinct golden brown color, lightly hopped taste and character that quickly became a local favorite. Best served cool, Newcastle Brown Ale has since become a world favorite as a dark beer that’s easy to drink. Newcastle Brown Ale is imported by the nation’s premier beer importer, Heineken USA, headquartered in White Plains, New York. For more information, please visit www.NewcastleBrown.com or on Facebook at https://www.facebook.com/newcastle.

About Heineken USA

Heineken USA Inc., the nation's premier beer importer, is a subsidiary of Heineken International BV, which is the world's most international brewer. Brands imported into the U.S. include: Heineken Lager, the world's most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from FEMSA Cerveza of Mexico. For a safe ride home, download the Heineken USA-sponsored Taxi MagicTM application from your smartphone. Please visit www.EnjoyHeinekenResponsibly.com or on Facebook at https://www.facebook.com/Heineken.

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