Tuesday, November 9, 2010

Smuttynose Wins Two Medals in Europe

FOR IMMEDIATE RELEASE- Portsmouth NH –9 November 2010

Smuttynose’s Second Trip to Europe This Year is Twice as Nice

Smuttynose Wheat Wine Ale and Smuttynose Robust Porter each won a gold medals at
2010’s European edition of Mondial de la Biere, held in Strasbourg, France. An
international panel of experienced judges awarded two of only fourteen gold medals
to the Portsmouth, NH brewer, which was the only American brewery to claim hardware.
Both beers are previous gold medal winners at the Great American Beer Festival,
with Wheat Wine Ale taking a gold in 2005 and Robust Porter taking a gold in 2001.

In a world of style-shredding beers, the Mondial de la Biere is one of the few
competitions that takes a post-style approach to judging. Instead of each brewery
choosing the categories in which to enter its beers, judges nominate each beer into
a style category. The winners are then chosen through a numerical scoring system.
Beers can be entered into multiple style categories but each beer can only win one
medal and awarded medals aren’t tied to a specific style. “This unique judging
format really opens the door for a lot brewers who, like us, don’t brew exactly to
style,” says David Yarrington, Smuttynose’s Director of Brewing Operations,
“Obviously, we’re really grateful that the folks at the Mondial have taken such a
unique approach to beer judging.”

This year was the second edition of the Strasbourg Mondial de la Biere. The
original Mondial began in Montreal in 1994 and has become one of the world’s premier
beer festivals, offering not only a wide range of beers to sample but a successful
educational program as well. The festival is the premier international beer event
in North American and is world renowned, expecting around 100,00 visitors next year.
This year’s French edition hosted 16,000 attendees (up 5% from last year), showing
how rapidly craft beer culture is spreading, even in areas that are traditionally
considered wine country.

The wins continue a great run for Smuttynose in European competition. The brewery’s
Big A IPA won the Michael Jackson Award, given to the Best American Beer at the
Great British Beer Festival in August of this year. European interest in craft
beer, and American craft beer in particular, is booming, and Smuttynose is exploring
options by which it can join this European beer renaissance. The medals, which
would have simply been a nice surprise in days past, may now open a door to new
markets.

Smuttynose Brewing Company is New Hampshire’s leading craft brewery. Founded in
1994, Smuttynose brews more than 20 different styles of beer, which are distributed
in 19 different states, including the entire East Coast. Its beers have won many
awards both domestically and abroad and have been featured in publications as
diverse as “Wine Enthusiast,” “Men’s Journal,” and “The New York Times.”


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