Monday, July 28, 2008

Microbreweries and Anheuser-Busch in a Fight Over Beer Swag

Read Full Article

California microbreweries are waging a political war against a new proposed bill that would allow brewers to increase the amount of money they spend on souvenirs from $0.25 to $5.00. The collection of microbrewers feel that the proposed bill would allow the bigger companies to buy back sales and customers that they have lost to craft beer over the last few years. Anheuser-Busch says that they are backing the bill to creat a level playing field with the liquor industry, who is allowed to spend $5, as opposed to taking sales back from craft brewers. The other worry for craft brewers is that the big companies are decieving customers with their ownership of smaller breweries, such as Redhook Ale that are marketed as craft breweries.

No comments: